Reverse Logistics Key to Solving Recall Problems

As noted in our news section today, the ExpertRECALL Index has identified geographic expansion and large-scale events as among factors contributing to supply chain complexity.

In an interview with SCMR, Kevin Pollack, vice president of recalls at ExpertRECALL, explains the value of mitigating risk by having https://www.scmr.com/article/global_economy_driving_recall_sprawl”>reverse logistics in place.

“A solid recall execution and reverse logistics plan will also help a manufacturer meet its responsibility to carefully document each and every step in the recall process as well as meet increasingly stringent regulatory reporting requirements,” says Pollack. “Unless a company can document recall execution and customer response, it may have trouble meeting its regulatory compliance responsibilities. That, in turn, could delay the close out of the recall and add significantly to the cost.”

According to Pollack, an effective reverse logistics plan serves as a guide for the recall team as it manages the process. To be fully effective, a recall plan should consider the needs of those at each point along the distribution chain, including retailers. And it should clearly spell out the reporting requirements of both the manufacturer and the retailers who sell the product.

“Having an effective reverse logistics recall plan in place sends an important message to consumers and regulators alike that a company is careful, competent, and concerned about consumer safety,” he says. “Putting the recall plan into action quickly and effectively allows a company not only to meet its regulatory compliance requirements, but also to take advantage of an otherwise bad situation by reinforcing consumer loyalty and building brand equity.”

Pollack says a well-executed reverse logistics plan also helps a company demonstrate transparency by responding to consumer concerns and communicating with consignees and consumers during a time when the brand is most at risk.”

SC
MR